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The number one selling tequila in the world.

The history of JOSE CUERVO began in 1758, the year in which Jose Antonio de Cuervo obtained a parcel of land in Jalisco, Tequila in order to cultivate and harvest the blue agave plant. This singular event marked the birth of the tequila category. The company has remained family owned for over 250 years, and today is run by the 11th generation of the Cuervo family.


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The JOSE CUERVO process has been passed down and upheld by a family of entrepreneurs, inventors and risk-takers for centuries. It is no wonder why JOSE CUERVO is the most awarded family of tequila in history. Today JOSE CUERVO makes many different tequila products, including Especial®, Tradicional® 100% agave tequila, Reserva de la Familia®, and Authentic JOSE CUERVO Margarita® ready-to-drink and mixes.

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Our response to COVID-19: Proximo Spirits pledges $1,000,000 <br />as part of its ongoing effort to help those in need.