New York, NY – Proximo, a leading producer, importer and marketer of premium spirits in the United States, and Three Olives (Three-O) the US’s fastest growing imported vodka, today announced the launch of the “What’s Your O-Face?” Contest.

As part of a new multi-million dollar integrated advertising campaign, www.ThreeOlives.com now includes an interactive contest that invites users to upload a photo of their best “O-face” – the look of surprise one has after tasting a shockingly delicious Three-O Vodka drink. At the conclusion of the campaign on May 31, 2009, 5 finalists will be chosen, flown to NYC, given the VIP treatment and given a photo shoot. Of the 5 finalists, 1 grand prize winner will be Three-O’s next “O-Face”, awarded $10,000 and be featured in a national ad campaign.

The campaign is the largest spend in the brand’s history and is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs innovative elements including a voting gallery, a widget that entrants can embed on a blog or social network site to spread the word and gain votes, implementation of Facebook Connect to register and broadcast actions to friends and a Facebook Application that easily allows users to rack up votes within their friend network.

The innovative and exciting elements of this contest reflect the spirit of the brand. “Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun. We are dedicated to bringing the fun back to vodka and want our fans to be a part of it,” remarked Gino Luci, Brand Manager for Three Olives. “We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing.”

Campaign aesthetic and print creative was developed by Agent 16 ( www.agent16.com ) , an award-winning, New York City-based boutique advertising agency. Website development, online creative, media planning, online press and digital strategy is handled by Special Ops Media (www.specialopsmedia.com) a cutting-edge full service interactive advertising agency based in New York City.

About Three-Olives Vodka
The original, ultra-premium vodka from England, Three Olives Vodka is handcrafted in small batches and made from only the finest English wheat. The unmatched method of quadruple distilling and quadruple filtration removes natural impurities, yielding a vodka of exceptional purity and smoothness. Three Olives’ vibrant spirit is evident in its colorful array of flavors including Naked, Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, and Mango, with the recent introductions of Root Beer, Tomato, and Triple Shot Espresso to the Three-O flavor family. At $19.99 and up for a 750 mL bottle, Three Olives award-winning, ultra-premium vodka is now available in 16 flavors, providing connoisseurs with endless mixing possibilities.
Contest Site: www.threeolives.com/O-Face
Three-O Facebook Page:
www.facebook.com/pages/Three-Olives-The-Official-Page/43631569680

About Proximo
Proximo is a family owned company based in New York, N.Y. Proximo is a leading producer, importer and marketer of prized spirits in the United States and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, the company has 5 key brands including Three Olives Vodka®, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, as well as the exquisite Ron Matusalem® Rum brand. Proximo Spirits: www.ProximoSpirits.com

About Special Ops Media
Special Ops Media (SOM) is a full-service interactive agency that provides clients with the opportunity to have all of their online needs serviced within a single organization. SOM has achieved a national reputation for its expertise in online marketing & strategy, online media (planning and buying), creative services and online publicity. SOM's highly original and well- orchestrated digital campaigns employ viral initiatives, guerrilla marketing and other grassroots tactics, in addition to traditional interactive advertising methods. Since its founding in 2002, SOM has created and managed innovative and attention-grabbing campaigns for a wide variety of major national and international brands including, but not limited to: Citigroup; The Coca-Cola Company, Harper Collins, Scholastic, Dell Computer; MTV, Spike TV, NBC Universal, AMC, Lionsgate Entertainment, Paramount, Universal Music Group, and EA Games. Special Ops Media is an LBi agency company. For more information please visit www.specialopsmedia.com.

About Agent16
Agent16 creates innovative programs that exploit a brand’s cultural currency for maximum growth. From brand-building advertising to guerilla efforts, and from digital programs to custom content, Agent16 offers powerful and highly accountable ideas for the new marketing landscape. Founded in 1991, the agency’s clients include Alison Raffaele Cosmetics, ATARI, Inc., NYU:Poly, Proximo Spirits, Reynolds American, United States Distance Learning Association and Yale University. For more information visit www.agent16.com .